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mission performance made to last

PERFORMANCE MADE TO LAST

Motion For Life, Michelin - Performance Made to Last 15s - USA

THEIR ESSENTIAL TO EXTEND THE LIFESPAN OF TIRES

At Michelin, we’ve always made it our mission to make tires that perform at its highest ability, in spite of the distance travelled. It is a guiding principle that we apply to all of our tires: for cars, bikes, motorcycles, trucks, planes, and more.

MICHELIN HAS BEEN FIGHTING TO MAKE TESTING WORN TIRES THE NORM
Michelin has long been committed to make performance tests on worn tires compulsory. Because while life happens on worn tires, we are continuously working to make our tires perform throughout their entire life span. 

CHECK OUT OUR OTHER MICHELIN SOLUTIONS FOR A BETTER LIFE IN MOTION

Bike mlf

Michelin designs bike tires ready to encounter any situation a bike can get into: in the city, on the road or even off-road. So that you can have tires you can trust, whatever the use.

TRUSTED BRAND MOUNTAIN BIKE
Electric vehicules mfl

With electric mobility on the rise, Michelin develops tires that increase the battery range of vehicles.

ELECTRIC VEHICLES
recycling

Michelin is investing in recycling to repurpose waste into tires.

RECYCLING
aircraft mfl

Michelin is trusted to land a third of the commercial planes in the world.

AIRCRAFT
environment mfl

Michelin design process aims to continually reduce the carbon footprint of our tires, from when they’re produced to when you’re driving on them.

ENVIRONMENT
guide mfl

Around the world, the MICHELIN® Guide recommends the restaurants worth your trip and offers more than 3,000 starred restaurants in over 32 countries.

MICHELIN GUIDE
Michelin offers a wide range of products and services
Discover them here

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LET'S STAY IN TOUCH

If you want to be kept informed about all the tires and solutions Michelin invents for a better life in motion, subscribe to our newsletter and we’ll make sure you get the latest news.

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