News for Bicycle Retailers

Michelin Bicycle Tires in North America

WELCOME

Michelin is excited to grow our bicycle tire business, with a strong commitment to the North American market, including several new product launches and an investment as the main partner of the UCI Mountain Bike World Cup for the next 5 years.

Motion For Life, Michelin - Trusted brand Mountain Bike 43s - USA

Trust in Michelin

My job is to push the limits. When I go for  a ride, no matter how perfect the momentum, the rotation. No matter how much I analyse, prepare, and calculate. It all comes down to one thing. Tires you can trust.' - Cam Zink

UCI Sponsorship

Michelin is proud to collaborate with Warner Bros Discovery (WBD) Sports as a new main partner of the WHOOP UCI Mountain Bike World Series. Read the complete news article HERE

MICHELIN TO TURN THE WHEELS OF THE WHOOP UCI MOUNTAIN BIKE WORLD SERIES

Digital Assets

Download the media guides featuring our newest bicycle tires, or the 2024 Professional Tire Guide for a comprehensive overview of our bicycle tire portfolio.

bi 156 tire michelin dh 16 master features and benefits 2 nosignature 16 slash 9

Would you prefer to download the 2024 Dealer Book?

Stay Connected

Distribution

Today, Michelin tires are distributed by our key distribution partners, Bicycle Technologies International (BTI) and HLC (Hawley), in the US. For more information about distribution opportunities, please complete our contact form.