I bought the Latitude Tour tires yesterday for my 2010 Jeep Grand Cherokee and they did what I wanted. The roads in South Carolina are in bad need of repaving and I was ready to get rid of the Jeep because of how rough the ride is on pavement that is in such bad shape. The ride with the original factory tires (not made by Michelin) made it feel like they were solid rubber and you felt every jarring bit of every bump. With the Latitude Tour the bumps are smoothed out enough so that the ride is decent and I won't be trading the Jeep. You, of course, still feel the bumps, but, I can live with this. The extra cost of Michelins was worth it!!
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Tires are usually taken for granted, until the road puts them to the test.