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Improving road safety for everyone

Michelin is keen to step up to the plate in a bid to save more and more lives.

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The challenge of making our roads safe

Every year, 1.2 million people are killed and another 50 million injured in traffic accidents, which are the leading cause of death among young people. Governments, international organizations and businesses must step up their efforts to make roads safer for everyone, and run awareness-raising and training programs for all road users.

Awareness-building campaigns

Michelin committed to the European Road Safety Charter in 2004 and is helping to improve road safety by conducting road safety awareness-building and training campaigns for road users. To date, Michelin has focused its efforts on 15 European countries, as well as working in Africa, America and Asia. After India, the Group ran campaigns for young people and newly-licensed drivers in the United States and Brazil in 2014, before shifting its focus to China in 2015.

The Group is involved either directly or in collaboration with international bodies.

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