MICHELIN PERFORMANCE MADE TO LAST

TIRES DESIGNED FOR HIGH LEVELS OF PERFORMANCE

THROUGHOUT THEIR LIFE

THE DEFINING FEATURE OF MICHELIN TIRES: "PERFORMANCE MADE TO LAST"

Motorists regularly ask themselves two questions about their tires: "Am I safe with my tires?" and "When should I change my tires, to be sure that I am safe?
"Performance made to last" is the illustration of MICHELIN’s commitment to ensure you a long and safe driving experience from the first to the last mile, meaning until the legal wear limit (1) (2). Which means that you change your tires less often, saving money and help you to reduce your impact on the environment. It’s a win-win: a win for you and a win for the planet.

Excellent longevity with high levels of performance, from the first mile to the last (2)(3)

"Performance made to last" epitomizes MICHELIN’s innovative spirit: it is the fruit of thousands of hours of research and rigorous testing.

Our experts have conducted countless test drives in the most extreme conditions to ensure that our products' performance stays high over time for a safe and more enjoyable ride in the long run.

In other words, performance like braking, traction, grip, and handling(5) is made to last until the legal wear limit (1).

MICHELIN tyres are designed for high levels of performance throughout their life

"Performance made to last" in a nutshell

Longevity is at the heart of Michelin DNA

The longevity of MICHELIN tires

High levels of performance over time

Combined with high levels of performance over time

Use your tyres for a long time and avoid early replacement

Allow motorists to use their tires for a long time

and avoid early replacement,

Save money and reduce tyre waste

Save money and reduce tire waste.

Tires wear out but safety must last

Tires start to wear out as soon as they’re fitted and the performance changes over time.

With "Performance made to last", which is an integral part of MICHELIN tires’ genetic makeup, you can maintain a short braking distance even at the legal tread wear limit. (4)

(4) External tests performed in June 2021 by TUV SUD Product Service, at Michelin’s request, between 80 and 20 km/h on MICHELIN Primacy 4+ 205/55 R16 91V and competitor tires fitted to a VW Golf 8. See full mention in the footer.

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The innovation behind "Performance Made to Last"

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Overall, 27 technologies fuel "Performance made to last".

Here is an insight into some of the technologies behind "Performance Made to Last":

  • Max Touch Construction – for better Longevity: it maximizes the tires’ contact with the road and distributes forces evenly for longer tread life and optimal performance.
     
  • U-Shape Grooves – for better Wet performance: the void ratio increases as the tread wears down, ensuring higher water evacuation.
     
  • P-Edge – for better Snow Performance: it helps the grooves gain volume as the tire wears down, increasing edge density and improving grip in snowy conditions.

There is no doubt that there is a MICHELIN tire that meets your needs. Find yours!

Discover some of our tires with "Performance made to last".

Envisioning performance in the long run


At MICHELIN, we stand for a more sustainable mobility for our customers and the environment. That's why MICHELIN set out the challenges of 100% sustainable tires by 2050.

We act in every stage of the tire’s life, from design and production to distribution, usage, and recycling.

By avoiding early replacements with "Performance Made to Last", by reducing the consumption of energy, CO2 emissions and raw materials involved in manufacturing new tires, we improve the tire’s environmental footprint.

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LEGAL MENTIONS

(1) Legal limit: 1,6mm, subject to regular wear of your tires and compliance with the recommendations of the tire and car manufacturers. If in doubt, consult a specialist. European Directive 89/459/CEE.

(2) The following tire lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate², MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV,  MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5.

(3) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country.

(4) Wet braking at worn state - External tests conducted by TÜV SÜD Product Service, at Michelin's request, between 80-20 kph, in June 2021, on dimension 205/55 R16 91V on VW Golf 8 (worn means when worn at machine (buffed) to the depth of Tread Wear Indicator according to European regulation: ECE R30r03f) comparing MICHELIN Primacy 4+ (31,5m) versus BRIDGESTONE TuranzaT005 (36,4m); CONTINENTAL Premium Contact 6 ( 35,3m); GOODYEAR EfficientGrip Performance 2 ( 35,5m)

Results may vary according to road and weather conditions.

(5) Braking on wet roads for summer tires, braking and traction on snow and wet roads for all-season and winter tires and road handling or grip on track for sport tires.

(6) Data from the Ernst & Young report entitled “Planned obsolescence is not inevitable” (May 2017).

(7) According to internal calculations made at Ladoux (Technology Center, Clermont-Ferrand, France): technical bulletin dated September 27, 2016, on raw materials, fuel consumption and CO2 emissions linked to early replacement of passenger car tires.