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Know-how

REACHING EXCELLENCE

Know how

We at Michelin know that the better your tires are, the more you can get out of your vehicle. (So that means we had better give you the best tires possible).

Expertise that runs deep

You probably already know that it takes a lot to build tires that can handle everything
a superpowered car can give.
Michelin relies on 125 years of information gleaned from
experience, both trackside and in the lab.

Our constant thirst for knowledge has placed us at the top for
quality, performance, and innovation.

Over the years, we’ve learned to:

- Select the most appropriate raw materials
- Or invent them when needed

- Find the right combination of materials, design and tire structure to bring out the best performance

- Build tires flawlessly and ensure they are of the utmost quality with billions of miles of finely tuned testing.

The result? Sheer exhilaration


What this means for you is that our knowledge base and expertise provide tires
with uncompromising performance. Ones that last a long time, yet also grip better, stop better, steer better. Giving you the kind of ride you want.

See what drives us: