WE RACE FOR CHANGE

Advance Technology

As part of its process, Michelin engineers and motorsport tire specialists work with all automotive brands and teams that race within the series. These engineers and specialists monitor tire performance, capture data, recommend performance insights and present development ideas to Michelin technical centers for developing the tires you drive on every day.

Since becoming Official Tire of IMSA in 2019, Michelin has captured research and development data from over one million miles in competition by covering all on-track sessions across three IMSA race series. That data capture and development help fuel the next generation of tire technology.

Build Relationships

IMSA provides Michelin the opportunity to work with 18 automotive brands, such as Acura, Alfa Romeo, Aston Martin, Audi, BMW, Cadillac, Chevrolet, Ferrari, Ford, Honda, Hyundai, Lamborghini, Lexus, Mazda, McLaren, Mercedes-AMG, Porsche and Toyota.

Michelin has an Original Equipment relationship with most of these 18 brands. That extra depth of understanding, data and creative insight pays off when Michelin works together with these brands to develop new tires for production vehicles.