HERITAGE AND PHILOSOPHY ARTICLE
Competition is innovation
We love winning races. But what's even better about racing is
putting our tires to the test. The grueling punishment of the world's
most difficult races lets us push our tire technology to the limits.
Racing since the beginning
Our roots in motorsports
Michelin has been racing since 1891, just a few years after the company
was founded. We're the only tire manufacturer to have won events and titles
in almost all of motorsport’s major disciplines over a period of the last four decades.
Racing constantly feeds our design and development programs,
pushing the boundaries of our technological innovation.
It allows us to develop tires that win races and then bring that
progress back to the street - to consumer automobiles.
That philosophy led us to develop MICHELIN® Total Performance™.
We reconcile conflicting design goals to create tires
that excel in a variety of conditions.
Michelin’s commitment to motorsports
"We must not forget about another vital ingredient, and
that is passion: (...) the passion we share with our
partners who have exacting demands, plus the passion
that helps us rise to the challenges we face on the
ground, weekend after weekend, across the globe. Not to
mention the pride that comes with winning."
- P. COUASNON, Director, Michelin Motorsport
Bring it on
Michelin loves a challenge. Many racing disciplines have single tire
suppliers, but we prefer racing in series with competing tire makers, like Le Mans, Super GT, and the GT Le Mans class in the IMSA WeatherTech SportsCar Championship.
We love to prove our mettle and show the incomparable performance
of our tires. We also love an interesting technical challenge
that will push us to innovate, like the new FIA Formula E series,
which is dedicated to the development of sustainable technologies.
It's especially important in this case, as FIA Formula E prepares us for Michelin's next century of innovation.