MICHELIN has a unique motorsports philosophy. Unlike most tire manufactures, MICHELIN’s primary goal in motorsports is technical in nature. The constant goal is to learn as much as possible about the performance of MICHELIN® tires in the extremes of competition. The immediate goal is to win. The longer term goal is to take those learnings and use them to deliver the most innovative, highest quality tires to consumers, like the new MICHELIN® Pilot® Super Sport Tire.
At MICHELIN, ‘We race to learn, We race to win’, is built on the company’s quest to learn about the performance of tires at the extremes and how they can be further developed, refined and improved.
That passion to learn is essential in creating the foundation for winning races over the long term and to the subsequent development of consumer tires incorporating the technology developed to produce those results.