SCORE BIG, with the Michelin Soccer Program
To date, the Michelin Soccer Program has donated more than $15 million in funds and equipment, including over one million soccer balls, to more than 3,000 youth organizations in communities across the country. When it began over 14 years ago, about three million kids were playing soccer across the U.S. Today that number has grown to almost 18 million!* This outreach program aims to create community involvement with local soccer organizations through free soccer balls, rebates on tire purchases, fundraising initiatives and its local tire dealers. The purpose and vision of the program is to pair dealers with soccer organizations to create long-term and mutually beneficial relationships. The program is a fun way to start off the soccer season.
During this 30-day period, a customized certificate is sent to the soccer organization to be distributed to families so they can take advantage of the free soccer ball giveaway. The families who participate simply take the certificate to the dealer to receive a high-quality soccer ball while supplies last. No purchase is necessary to receive the ball. Soccer balls are available in various sizes as indicated on the certificates.
Additionally, a donation will be given to the participating soccer organization. For each MICHELIN® tire sold to the general public during the specified 30-day program period, Michelin will make a $2 cash donation to the participating soccer organization.
The certificate will also include an exclusive mail-in rebate for future tire purchases, valid for 60 days.
The Micheline Soccer Program not only facilitates the action of playing soccer, but also goes a long way in making sure that local communities benefit from the donated funds which are often used to purchase jerseys, field equipment, bleachers, goal nets, field maintenance and trophies.
*Soccer is Alive and Kicking, CBSNews.com
For the love of the community, our dealers are giving back
Todd Haley, owner and operator of Brothers Tire Sales in Kannapolis, North Carolina, has been involved in the program for many years and enjoys giving back to his community.
“The smile each player gets when you hand them their soccer ball is so rewarding. Every time a player walks into my store to pick up their soccer ball we greet and talk to the player, introduce ourselves to the parent and tell them about my store. This is so easy to do to maintain and create new business.”
Brothers Tire Sales
Hear what league representatives are saying!
“We received the check last week. Thank you so much for asking us to be a part of this program for a second year. It is such a great experience to see the kids out on the soccer field, and even better when they all have their own soccer balls. We are looking forward to working with you in the future.”
Amarillo Soccer Association
“Thank you for your generous donation. We are using it to purchase equipment and supplies like soccer balls and corner flags. On behalf of Burlington Township and our soccer program, again, we say thanks!”
–Respectfully, James B. Craig,
Director Township Recreation
“We are certainly interested in participating in the program again this year. Both you and the folks at Precision Alignment have been wonderful and our parents and players thoroughly enjoy and benefit from the relationship.”
–Art Miller, President,
2013 Michelin Soccer Ball Design!
Here’s a look at the new Michelin soccer ball with its bright colors and eye-catching design. It’s sure to make a statement on the soccer field in 2013.
To learn more about the Michelin Soccer Program, call our Soccer Program Hotline at 1-877-894-3314, visit http://www.MichelinSoccer.com/?league.com , or send an email to firstname.lastname@example.org.