Michelin Events
2010 Events
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Battle of the Supercars
Watch two of the world's most outrageous vehicles battle it out in tests of road and track strength on Battle of the Supercars every Thursday on SPEED. Host Lee Reherman and professional drivers Tanner Foust and Paul Tracy take on the latest exotics from Ferrari, Lamborghini, Porsche and more and show why these rides earn the title of "supercars."
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Good for you. Good for your tires.
You may be surprised to learn that our new MICHELIN® Primacy™ MXM4® tire features the same type of sunflower oil used in everyday cooking. We've teamed up with Jeremy Bearman, Executive Chef from MICHELIN Star-rated Rouge Tomate, to create an exclusive recipe for summer ceviche using this healthy and natural ingredient. Chef Bearman recently demonstrated how to make this recipe at the MICHELIN® Primacy™ MXM4® tire launch event in Kiawah Island, South Carolina.
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Ultra-High Performance Events
Get Up to Speed with Ultra-High Performance Events. Michelin produces high-performance tires for the most high-performance cars on the road. Check out the latest news and events from some of our partners including BMW, Chevrolet Corvette and Porsche.
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American Le Mans® Series™
Michelin takes on all competitors in The American Le Mans® Series™, the premiere open-racing series, and is ready for another banner season. The 2010 season kicks off March 20th with the Twelve Hours of Sebring. Michelin will also be inducted into the 2010 Sebring Hall of Fame — the 1st and only tire company to be inducted.
Get in gear with the 2010 season schedule and look for The Alley, your insider racing source.
Stay in the loop with news from the track.
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Challenge Bibendum
In an effort to combat the reality of the environmental challenges we face today, Michelin created the world's premiere environmental transportation program, the Michelin Challenge Bibendum, where thousands of the world's leading vehicle manufacturers, technology developers, policy makers, energy providers and media rally together for sustainable mobility.
Michelin is proud to announce the 10th MICHELIN Challenge Bibendum to be held in Rio de Janeiro, May 30-June 2, 2010. In addition to industry participants, the event typically hosts over 500 journalists from all over the world and an estimated 100+ vehicles. Key themes for 2010 will range from a roadmap for sustainable road transport to a renaissance of road transport after the economic downturn.
Learn more about Michelin's commitment to making an environmental difference through Challenge Bibendum.
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The Michelin Challenge Design™
MICHELIN Challenge Design™ is a collection of events and activities reflecting Michelin North America, Inc.'s interest in and commitment to innovative design, that challenges designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.
This year designers "electrified" the automotive world of the future using the theme Electrifying! Beautiful, Innovative and Radiant. 2010 Participants were challenged to create concepts that could dramatically improve energy efficiency, minimize environmental impact and satisfy consumer demand for an attractive and usable vehicle design.
See past entries and get ready for the 2011 MICHELIN Challenge Design™ by registering here.
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North American International Auto Show 2010
Once again, Michelin was the only tire manufacturer with a presence at the 2010 North American International Auto Show. The show is North America's largest and most prestigious automotive showcase. Participants were invited to experience the next generation of transportation and see more than 700 vehicles on display, representing the most innovative designs around the world. This year, our booth focused on three major themes covering Michelin technologies fueling the future, Michelin Tires leading the way for past, present and future electric vehicles and Michelin Tires providing a complete balance of performances.
Check out the Michelin Man's YouTube page to find footage from the event.
