Michelin Events Page

Not only is Michelin dedicated to designing the finest tires in the world, Michelin is dedicated to participating in some of the most exciting events too. Check back regularly for updates.

Michelinman on a building billboard

Michelin Events

2010 Events

Battle of the Supercars

Battle of the Supercars

Watch two of the world's most outrageous vehicles battle it out in tests of road and track strength on Battle of the Supercars every Thursday on SPEED. Host Lee Reherman and professional drivers Tanner Foust and Paul Tracy take on the latest exotics from Ferrari, Lamborghini, Porsche and more and show why these rides earn the title of "supercars."

Find program listings

See the supercars

Sunflower Oil Recipe

Good for you. Good for your tires.

You may be surprised to learn that our new MICHELIN® Primacy MXM4® tire features the same type of sunflower oil used in everyday cooking. We've teamed up with Jeremy Bearman, Executive Chef from MICHELIN Star-rated Rouge Tomate, to create an exclusive recipe for summer ceviche using this healthy and natural ingredient. Chef Bearman recently demonstrated how to make this recipe at the MICHELIN® Primacy MXM4® tire launch event in Kiawah Island, South Carolina.

Download the recipe

Watch the cooking demo

Ultra-High Performance Events

Ultra-High Performance Events

Get Up to Speed with Ultra-High Performance Events. Michelin produces high-performance tires for the most high-performance cars on the road. Check out the latest news and events from some of our partners including BMW, Chevrolet Corvette and Porsche.

Keep up with 2010 events

American Le Mans<sup>®</sup> Series™

American Le Mans® Series™

Michelin takes on all competitors in The American Le Mans® Series™, the premiere open-racing series, and is ready for another banner season. The 2010 season kicks off March 20th with the Twelve Hours of Sebring. Michelin will also be inducted into the 2010 Sebring Hall of Fame — the 1st and only tire company to be inducted.

Get in gear with the 2010 season schedule and look for The Alley, your insider racing source.

Stay in the loop with news from the track.

Challenge Bibendum

Challenge Bibendum

In an effort to combat the reality of the environmental challenges we face today, Michelin created the world's premiere environmental transportation program, the Michelin Challenge Bibendum, where thousands of the world's leading vehicle manufacturers, technology developers, policy makers, energy providers and media rally together for sustainable mobility.

Michelin is proud to announce the 10th MICHELIN Challenge Bibendum to be held in Rio de Janeiro, May 30-June 2, 2010. In addition to industry participants, the event typically hosts over 500 journalists from all over the world and an estimated 100+ vehicles. Key themes for 2010 will range from a roadmap for sustainable road transport to a renaissance of road transport after the economic downturn.

Learn more about Michelin's commitment to making an environmental difference through Challenge Bibendum.

The Michelin Challenge Design™

The Michelin Challenge Design™

MICHELIN Challenge Design™ is a collection of events and activities reflecting Michelin North America, Inc.'s interest in and commitment to innovative design, that challenges designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.

This year designers "electrified" the automotive world of the future using the theme Electrifying! Beautiful, Innovative and Radiant. 2010 Participants were challenged to create concepts that could dramatically improve energy efficiency, minimize environmental impact and satisfy consumer demand for an attractive and usable vehicle design.

See past entries and get ready for the 2011 MICHELIN Challenge Design™ by registering here.

North American International Auto Show 2010

North American International Auto Show 2010

Once again, Michelin was the only tire manufacturer with a presence at the 2010 North American International Auto Show. The show is North America's largest and most prestigious automotive showcase. Participants were invited to experience the next generation of transportation and see more than 700 vehicles on display, representing the most innovative designs around the world. This year, our booth focused on three major themes covering Michelin technologies fueling the future, Michelin Tires leading the way for past, present and future electric vehicles and Michelin Tires providing a complete balance of performances.

Check out the Michelin Man's YouTube page to find footage from the event.