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Heritage and philosophy-Competition is innovation

HERITAGE AND PHILOSOPHY ARTICLE

Competition is innovation

We love winning races. But what's even better about racing is
putting our tires to the test. The grueling punishment of the world's
most difficult races lets us push our tire technology to the limits.

Racing since the beginning
Our roots in motorsports

Michelin has been racing since 1891, just a few years after the company
was founded. We're the only tire manufacturer to have won events and titles
in almost all of motorsport’s major disciplines over a period of the last four decades.

Racing constantly feeds our design and development programs,
pushing the boundaries of our technological innovation.
It allows us to develop tires that win races and then bring that
progress back to the street - to consumer automobiles.

That philosophy led us to develop MICHELIN® Total Performance™.
We reconcile conflicting design goals to create tires
that excel in a variety of conditions.

Michelin’s commitment to motorsports

 P. COUASNON, Director, Michelin Motorsport.

"We must not forget about another vital ingredient, and
that is passion: (...) the passion we share with our
partners who have exacting demands, plus the passion
that helps us rise to the challenges we face on the
ground, weekend after weekend, across the globe. Not to
mention the pride that comes with winning."

- P. COUASNON, Director, Michelin Motorsport

Bring it on

Michelin loves a challenge. Many racing disciplines have single tire
suppliers, but we prefer racing in series with competing tire makers, like Le Mans.

We love to prove our mettle and show the incomparable performance
of our tires. We also love an interesting technical challenge
that will push us to innovate, like the new FIA Formula E series,
which is dedicated to the development of sustainable technologies.
It's especially important in this case, as FIA Formula E prepares us for Michelin's next century of innovation.

 



Dakar Rally


FIA Formula E


European Rally Championship

Rally Challenge


Le Mans 24 Hours


Nürburgring

24 hours


Tudor United SportsCar

Championship Series


World Endurance

Championship (WEC)


World Rally

Championship (WRC)

 

 

Dominate the pavement with MICHELIN® Pilot Sport tires

  • Michelin®

    Pilot® Super Sport

    Pilot Super Sport

    Born from endurance racing, Michelin® Pilot® Super Sport gives you the exhilaration of driving the best performing street tire in the world.

  • Michelin®

    Pilot® Sport Cup

    Pilot Sport Cup

    Developed to meet the needs of top car manufacturers. This tire is original equipment on specialty performance vehicles such as the Porsche GT3 RS, BMW M3 and Dodge Viper ACR.

  • Michelin®

    Latitude® Sport

    Latitude Sport

    Ultra high-performance SUV and Crossover tire that offers sport performance capabilities via excellent dry grip.

Experience the excitement
of endurance like
Le Mans

What gives us our edge?

Bringing multiple performances together with innovative technologies to deliver the total performance all drivers need – that’s MICHELIN® Total Performance™.